FEATURING WORK IN PARTNERSHIP WITH
Real Estate
Reinforcing brand authenticity through consistent messaging.
Retail
Enhancing brand loyalty by creating visually compelling experiences.
Mortgage
Elevating product appeal through strategic design enhancements.
Freelance
Maximizing visual storytelling to resonate with target audiences.
Driving engagement by designing persuasive and conversation-focused materials.
Curated suites of personalized templates are designed to deliver individuality and high-impact results for a user base exceeding 650+
Enhanced print experiences that fuse dimensional design with engagement, redefining how the reader interacts with print
Reimagining events as canvases for creative expression
and immersive experiences.
Designing tactile brand experiences that move with shoppers beyond the store, creating lasting impressions at every touchpoint, from guerrilla marketing to in-store visuals.
Designing visual sigantures that speak lounder than words.
Charles is a Senior Brand Designer with 11 years of experience leading creative vision and brand strategy across the real estate, apparel, and finance markets. He provides comprehensive strategic oversight of all visual execution for a multi-location organization, driving brand governance and ensuring enterprise-wide cohesion across all channels.
He specializes in designing and implementing visual systems (e.g., a 1,000+ template library with 85% adoption) and automating creative workflows that cut production time in half. His work utilizes design psychology and clear visual consistency to ensure every touchpoint communicates clarity and impact.
Key experience includes directing a full yard sign system rebrand across Texas markets for RACRSAC, boosting brand visibility for over 200+ agent teams across real estate and finance clients, and managing visual communications for 900+ retail locations at Aéropostale. Charles also earned 'Job of the Month' recognition for the WAMS (Women Against MS) design at CRW Graphics, a fundraising dinner for 750+ attendees in the Greater Philadelphia area.
- Direct brand development and creative strategy across central Texas, overseeing visual identity for 585+ agents and 60 staff across all print, digital, and experiential channels.
- Own the design and implementation of the comprehensive agent marketing ecosystem, including a 1,000+ template library with 85% adoption, property marketing, and HTML email signatures.
- Spearhead the creative vision for high-profile experiential projects, including annual Sales Conferences, Year-End Achievement Galas, and recruiting campaigns (e.g., "Moves That Inspire"), ensuring immersive, cohesive branding.
- Lead high-visibility branding initiatives, including a full yard sign rebrand across Texas markets and innovate workflows that cut postcard production time in half.
- Establish brand governance by creating comprehensive visual guides and training resources, and manage vendor relationships to launch new programs (e.g., swag store) for agent modernization.
- Designed national recruiting campaigns for Advisors Mortgage Group and All Ahead Title that drove a 20% lift in lead conversions.
- Developed and executed creative concepts for major real estate and finance brands (RE/MAX, Century 21), boosting visibility for over 200+ agent teams.
- Directed the redesign and production of brand collateral for the Advisors Mortgage Group National Sales Conference, ensuring cohesive visual standards across all materials.
- Consistently delivered 25–30 high-quality design assets weekly (pitch books, e-blasts, social graphics) on tight agency-style deadlines.
- Designed and distributed bi-weekly, look book-inspired launch documents for 900+ U.S. and Canadian stores, ensuring visual consistency for all window and in-store signage.
- Ensured global brand consistency by designing and adapting international asset kits, enhancing execution quality and communication across language barriers.
- Collaborated cross-functionally to align content for 20+ seasonal floorsets annually, including photographing and editing 100+ products per launch for actionable directional guides.
- Produced visuals for high-profile PR events and press previews, supporting launches viewed by 100+ media contacts and influencers, which drove customer engagement and zone sales.
- Designed customized marketing materials, including magazines, advertorials, catalogs, books, promotional kits, and direct mail pieces, tailored to client needs.
- Collaborated with publishers, corporations, and institutions to enhance brand visibility and impact through strategic design.
- Supported the Art Director in developing marketing collateral, providing design solutions for client-driven strategies.
- Managed client, vendor, and internal team relationships to ensure smooth project execution and on-time delivery.
